"Employability" is the new buzz-phrase of the education industry.

Over the past few months I have been running workshops with universities, governments and colleges across Australia, helping them with their strategic planning for the academic year ahead. In the midst of their marketing mix is the usual jumble of academic ranking, affordability, subject offering and prerequisite requirements. It surprises me that the concept of graduate career responsibility has not been high on the radar in recent years. When pitching to a student, wouldn’t an institution automatically focus its marketing a...

 

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