For several years I held a sponsorship sales role in a major performing arts company. We invited prospective sponsors to events to help them feel engaged by our product. And to ensure our aims were achieved, we spoke to every guest by the end of each performance’s interval.

When I started in this role…I hated interval.  Why would they want to talk to me?! The truth is, it wasn’t about me or my self-confidence at all. It was all about my role in relation to our product. So I decided to approach this interval networking for what it was - a job.

And as I approached each guest, I asked mysel...


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